You are here

About Us

KENT MYERS

Kent Myers is a senior executive with over twenty five years of successful management and operations experience in the resort and travel industries.  He has a proven track record in strategic initiatives for new business development, growth, and unique marketing ideas.  He is a sales oriented visionary with, outstanding leadership, finance, motivational and team building skills.
 
He is currently President of Airplanners LLC, an air service marketing and strategic planning firm, which he established in 1999 to develop and manage commercial air service to communities in the US and Canada.  Before creating Airplanners he was a member of the senior executive team at Vail Resorts where he held multiple positions with expanding responsibilities. Kent was recruited for the VP of Marketing, promoted to the COO of Beaver Creek, and then the Senior VP of Vail Resorts.  Along with his responsibilities as the COO/Senior VP he was the President of the Beaver Creek Resort Company.
 
During his career at Vail Resorts he developed and managed the strategic plan for marketing, sales, e-commerce, reservations, retail sales, corporate alliances, and air transportation.   He was responsible of all the day-to-day operations of Beaver Creek Resort with a staff of over a 1000 employees. While at Vail he directed and managed the officials from Eagle County through the redevelopment of the Eagle County airport using $26 million in FAA funds to accommodate non-stop 757 service from 11 major cities utilizing 5 different airlines in North America. The Eagle County Airport now has over 300,000 seats during the winter, representing 50% of all winter guests visiting Vail/Beaver Creek.
 
Prior to joining Vail Resort in 1988, Kent served as Vice President, Marketing with responsibilities included day-to-day operations of the marketing, sales, public relations, reservations and advertising at the Steamboat Ski Corporation.  In addition, to his other duties, he aided in the redevelopment of the Yampa Valley Regional Airport (HDN) to accommodate 727 and MD-80 jet service. He created and managed non-stop service to HDN to 7 major cities using 4 major airlines. He expanded the program to more than 100,000 winter seats within 3 years.
 
He effectively utilizes his skills in leadership, team building, and communication talents to successfully grow organizations and increase the quality of service.  He is highly knowledgeable and experienced negotiating contracts, creating alliances and leveraging resources in order to increase profits.
 
Kent is a member of the Colorado Ski Hall of Fame, has served on numerous non-profit, private and publicly traded BOD.  He graduated in 1971 from the University of Texas-El Paso with a degree in Business Administration and a minor in Economics.

BRUCE WETSEL

Bruce Wetsel has over 40 years of executive experience in the airline industry, with an outstanding track record for ten different airlines in disciplines ranging from route, fleet, and economic planning, aircraft scheduling, pricing and revenue management, limited access airports, and revenue guarantee programs.
 
Bruce’s airline career spans a wide variety of executive positions at large and small carriers, including United, Frontier, AirCal, American, Tahoe Air, Alaska, Midwest, Aloha, Mokulele, and Island Air. Over his career Bruce has inaugurated new air service to a wide variety of markets, including revenue guarantee agreements for American Airlines at Eagle County Airport, Gunnison, Jackson Hole, Steamboat Springs, Rochester (MN), and Stewart, NY. At Alaska, he directed the New Market Task Force, including development of Alaska’s East-West route network, from the Pacific NW to Washington DC’s Reagan and Dulles airports, Newark, Boston, Miami, Orlando, Denver, Chicago, Cancun, Guadalajara, and Adak in the Aleutians. As part of the Reagan airport service, Bruce successfully prosecuted Alaska’s applications for valuable long haul DCA slots allowing limited nonstop service from SEA as well as LAX.
 
Highlights of Bruce’s executive positions include Asst. VP/Managing Director, Capacity Planning at American Airlines; President& CEO, Tahoe Air; VP, Scheduling & Performance Analysis at AirCal; VP, Planning & Revenue Management at Aloha; and Chief Operating Officer at Island Air.
 
At Tahoe Air, Inc. operated B737’s to LAX and San Jose from S. Lake Tahoe’s environmentally sensitive airport. At Mokulele Air in Hawaii, he successfully started jet service between the primary Hawaiian Island markets, and as COO of Island Air, he ran Dash-8 turbo-prop aircraft to a variety of inter-island destinations. In 2010, Bruce was named one of Hawaii’s top executives for 2009.
 
Bruce holds BSBA and MBA degrees in Marketing and Economics from the University of Akron, where he taught a variety of Marketing courses in the College of Business Administration, and participated in the Bureau of Business and Economic Research. Bruce also holds a certificate from the Strategic Planning Institute of Chicago
.